Under the Radar Michigan: The First 50
$8.99 – $24.95
The First 50: 6 x 9, 312 pages, soft cover
A book about the people, places and things that make Michigan a great place to be, written by Under the Radar Michigan, an Emmy award winning PBS television program. Under The Radar Michigan: The First 50 covers the businesses, people and places featured in episodes 1-50 of Under The Radar Michigan.
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From the back of the book: Chapter by chapter, we take you along on our first fifty episodes and discover cool Michigan cities, interesting people, incredible restaurants, romantic spaces and great places to vacation with the whole family. You’ll speed through Michigan’s Everglades; go to santa school; eat awesome food; hike giant dunes; meet inspired people; explore the wilderness; fly through the air on skis; sail the Great Lakes; tour unique museums and even swim at a secret beach. You won’t believe what’s right in your own backyard.Under the Radar Michigan” is an Emmy award winning PBS television series that features the cool people, places and things that make Michigan an awesome place to live, work and play. If you’re looking for great Michigan places to explore, vacation, eat, live, start a business or just relax, this book is for you.
So join us, and I guarantee you’ll learn so much about Michigan, you’ll never want to leave. Grab this book, grab your car keys and make Michigan your next great adventure.
Longtime friends Jim Edelman and Tom Daldin both found themselves without jobs as part of advertising cutbacks in recent years.
Edelman lost his position as national sales manager for Clear Channel Communications Inc. in January 2008. Daldin had spent 12 years producing high-end video materials for the auto industry and was a staff producer with Royal Oak-based Dark Spark Media until May 2010 before work started drying up, taking away 80 percent of his income.
So the two friends, who originally met in 1982 while working at WRIF-101.1 FM, approached Rich Homberg, president and general manager of WTVS-Channel 56, about developing some projects for PBS.
Edelman and Daldin first tried to re-pitch “Bob’s Jobs,” an Emmy-winning children’s show Daldin created and starred in five years ago on Channel 56. Due to lack of funding, “Bob’s Jobs” was canceled.
The second time around, PBS execs turned down the re-pitched idea within the first five minutes because there were just too many children’s programs out there, Daldin said.
“They literally looked at me and said, “So, what else do you got?’ ” Daldin said. “Jim and I look at each other and it’s like, where are the canes and top hats because here’s where we start dancing.”
Edelman quickly asked the PBS executives what they thought about a show about traveling the state.
“They were like, “Tell us more.’ We basically Seinfeld-ed the show.”
What came from their collaboration is the Detroit Public Television show UTR: Under the Radar Michigan.
“A lot of what we’re trying to do is tell stories,” Edelman said. “If you look at the way the show has come together, we’re finding really passionate people who are entrenched in their cities and make those cities better.”